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This article is a fairly comprehensive review of search engine relevancy algorithms, published by Aaron Wall on June 13, 2006.
This article will hopefully help searchers understand the different relevancy criteria used by different engines.
While people have looked at search engine ranking factors on a global level I do not think anyone has spent much time comparing and contrasting how different search engines compute their relevancy scores or bias their algorithms.
While some of the general details have changed, the major themes referenced in this article were still relevant when I reviewed it a year after publishing it.
However, when I reviewed it on January 12, 2011, there have been significant changes: In spite of the changes since publication, this article still makes for a great historical reference & helps readers understand a variety of approaches that have been used in the search space, both from a business model and a relevancy perspective.
while spending time using slow growth long term low risk techniques on a site you eventually want to rank in Google.
I thought it would be worth compiling notes comparing how relevancy is defined by each engine (or how I perceive it based on my experiences).
Site Explorer to see how well they are indexing your site and which sites link at your site. Being the largest content site on the web makes Yahoo!Originally when I started writing this article I wanted it to be more about search relevancy perhaps from more of an academic type standpoint, but my perspective on search is as one who understands it more from a marketing perspective. Since they have so much of their own content and make money from some commercial organic search results it might make sense for them to bias their search results a bit toward commercial websites.Using descriptive page titles and page content goes a long way in Yahoo!This page makes no aim to be comprehensive, but is designed more for making it easy for people new to the web to understand the differences between the different engines. Search users click on high ranked paid inclusion results in the organic search results Yahoo! In part to make it easy for paid inclusion participants to rank, I believe Yahoo!Each major large scale search engine is ran by a large corporation. places greater weight on on-the-page content than a search engine like Google does.
Because of this, and Microsoft's limited crawling history, they are not as good as the other major search engines at telling the difference between real organic citations and low quality links.