More than 50,000 online chatters on hundreds of servers around the world get together each night to talk their interests (Smith 1997).For example, 28 million users around the world have downloaded the software for the ICQ (read: "I seek you), one of the most distributed chat applications worldwide, and there are an estimated 12 million people each month and 6 million people per day engaged in chatting with ICQ.Fans of NBC television shows like can come together for an unlimited time to talk about the shows.Once they participate in the chatting rooms, they can exchange ideas and thoughts about one of NBC programs. According to a Business Week/Harris Poll research, installation of chat programs on a Web site can increase consumers visits by 50% and keep them on the Internet site 30% longer.Similarly, they can talk with someone who has similar interests based on their comments (i.e., their personal ads).Personal ads provide US 0 million of revenue for the newspaper industry (Sprout 1997; Stein 1997).Since online chatting is a worldwide phenomenon, we are interested in cultural differences in chatting behaviors as well. Second, these two cultures represent the two biggest Internet populations in the world (Commerce Net 1999).BACKGROUND Chatting and the Internet Marketplaces As a medium, one of the distinguishing features of the Internet lies in its interactive ability.
Without a click (connection) on the advertising, nothing happens.Unlike the general solution to customer service on the Web (e.g., e-mail correspondence), the firm allows consumers to talk live with one of its customer representatives for any problems and questions.Thus, consumers from the US or even Africa can solve problems immediately without telephone bills or delays (especially for international consumers) through the Internet chat.Chat room users exist in two basic states: chatting or not chatting.Here, we identify the factors that are associated with active chatting.
Using content analysis of a multi-cultural data set of 1,348 chatters, we explore several critical factors associated with online chat behavior. In this study, we provide an illustrative description of chatters, and we explore cultural differences between the U. We collected data from 64 different countries, but the majority of chatters come from the U. According to Nielsen Media Research and Commerce Net (1999), worldwide Internet users exceed 120 million.